Nike Did Not Learn from the 80's; LeBron Sneakers to Test $300 Limit

Really Nike, $300 for sneakers? I remember the news headlines for the late 80's and early 90's "Kid shot over sneakers" and the announcement of Nike introducing a pair of $300 sneakers took me back to a time when inner city kids lived in fear of getting robbed. Some say, well times have changed and people don't do that anymore. REALLY? Take a look at this ARTICLE. 
Listen, I understand that Nike needs to make a buck all I'm saying is does it need to be at the expense of their target market.

Nike unveiled the LeBron X, shown, at the 2012 Olympic gold-medal basketball game between the U.S. and Spain. Analysts expect that this 10th LeBron shoe will retail for around $315.