Beginning this coming spring, Belk will sell an exclusive men’s collection of suits, sport coats and sportswear called Made Cam Newton. It will bear the quarterback’s signature and offer “fashion-forward, versatile, professional apparel options for men,” according to Belk. Made Cam Newton will be carried in 133 stores and on belk.com, and by fall 2013, the collection will add accessories and shoes.
“It really is a collection with a young vibe in terms of mixing and matching,” Kathryn Bufano, Belk’s president and chief merchandising officer, said, noting that the collection can be dressed up or worn for a more casual look, and that items are set at better, entry-level prices including $28 T-shirts, $120 blazers, khakis for $60, and suits around $200. That’s about 30 to 35 percent lower than Polo, she noted.
Made Cam Newton will be housed between Black Brown 1826 men’s wear designed by Joseph Abboud that Belk sells exclusively in its regions, and contemporary denim. “We are dedicating nice square footage, 500 to 1,200 square feet” for Made Cam Newton, Bufano said. The suits will also sell in the suits department for double exposure. The collection is designed by Belk’s in-house team in collaboration with Newton.
“He’s not a designer but he has a very strong sense of style,” Bufano said. “He wants to set an example for young people that looking sharp gives you more confidence.”
“He’s one of today’s emerging style icons,” added John Thomas, Belk’s executive vice president of private brands.
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