The fragrance for babies is meant to accentuate the baby's natural smell. Dolce and Gabbana describes the perfume's scent as 'the innocence of childhood.' Most fragrances associated with babies include the scent of powder and lotions. This fragrance aims to be different and includes notes of citrus, melon and honey. The inspiration behind the fragrance was tender moments shared with babies including a baby's first smile.
Stefano Gabbana had recently released an image of the packaging of the perfume in the company's luxury online magazine Swide. The image was captioned with the words 'per I bambini' which means 'for children.'
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