Marks & Spencer, the British public’s go-to retailer for merchandise
ranging from food to fashion to everyday items for the family, will
unveil its first major, multibrand beauty offer this week in-store and
online.
The new retail concept, Your Beauty: The Best of Nature
& Science, will make its debut on Tuesday at the M&S store on
London’s Kensington High Street and on the retailer’s Web site.
At launch, the company plans to have nearly 1,000 stockkeeping units
ranging in price from 2.50 pounds, or $3.98, for a bottle of Limited
Collection nail polish, to 70 pounds, or $111.30, for a premium skin
care product such as Filorga, which offers antiaging fillers,
meso-therapy and face peels. The Lyn Harris fragrances cost 25 pounds,
or $40.
“We
are a very democratic store selling everything from knickers to
cashmere dressing gowns,” Russell said, adding that the same philosophy
would apply to the beauty offer.
M&S plans to carve out spaces ranging from 750 square feet to 3,000 square feet across its 300 department stores in the U.K.
Good Luck Guys!!
Sources: WWD
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