Tuesday, May 22, 2012

Gucci VS. Guess?

A federal judge in Manhattan on Monday awarded Gucci $4.7 million in combined damages from Guess and its footwear licensee Marc Fisher Footwear — a fraction of the more than $221 million Gucci wanted.

Gucci argued at trial that the Guess designs in question were “studied imitations of Gucci trademarks” and that the company had “knocked off” more than $200 million in its product.



Guess’ chief executive officer Paul Marciano, who testified at the trial, issued a statement late Monday noting the case should have been resolved by the two companies and not the court.

“Gucci’s request in court was unconscionable by its scope and the amount of damages they claimed,” Marciano said. “They ‘forgot’ to claim certain trademark rights that Guess used for 23 years, such as the script logo and the court sided with Guess.”

The ceo hinted that the legal battle might not be over. “I believe Gucci is currently court-forum shopping to find a friendly court but Guess will vigorously defend our rights in every jurisdiction,” he said, without elaborating.


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