Richie is designing a capsule collection for Macy’s called Nicole Richie for Impulse. It will be exclusive to the store’s Impulse department catering to Millennials, and sold in about 100 Macy’s locations as well as on macys.com, beginning mid-September.
“Nicole is pretty savvy when it comes to the fashion business and understanding consumers. She’s a real fashion influencer,” said Martine Reardon, Macy’s Inc.’s chief marketing officer. “She’s got a very definitive look, very free style and bohemian chic, and our collection will definitely pay homage to her style. But we are being very careful to provide what the Macy’s customer wants. She really likes clothes with versatility. She likes to dress it up and dress it down.
COME ON!!!!!!
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